tomiwa | E.H. Taylor Refresh
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E.H. Taylor Brand Refresh

A brand refresh for bourbon giant E.H. Taylor. I wanted the new look to appeal to a broader, younger, more general audience. There is a current trend of people being attracted to anything vintage, so I used a vintage typeface for the logo as well as graphic elements throughout the branding process. I chose the colours red and black to maintain an elegant, still exclusive feel that would attract a range of potential customers.